Case Study

GoEscapify

A custom-built conversion tool for escape-room businesses — engineered to turn everyday website traffic into paying customers. Fast, polished, and built entirely from scratch.

Client
GoEscapify
Sector
Escape Rooms
Type
Custom Web App
Year
2025
Visit live site
GoEscapify
GoEscapify mobile

Mobile · Chrome Lighthouse

99
Performance
100
Accessibility
100
Best Practices
100
SEO

Core Web Vitals

LCP2.0s
CLS0
TBT10ms
FCP1.2s
Speed Index2.6s

The challenge

Escape-room businesses live and die by their website. Most of them run on slow, template-heavy pages that lose visitors before they ever reach a booking. GoEscapify needed something faster and sharper — a site that treated every visitor as a customer worth converting, not just a page view.

The solution

I built GoEscapify from scratch — no page builder, no bloated theme. Every asset is optimised, every interaction is deliberate, and the whole thing is engineered around a single job: turn traffic into bookings. The result loads almost instantly and holds attention through to the call to action.

The result

A near-perfect Lighthouse profile across the board — 99 Performance and 100 on Accessibility, Best Practices, and SEO — with Core Web Vitals well inside Google's "good" thresholds. Fast enough to rank, polished enough to convert.

GoEscapify is a conversion tool for escape-room businesses. The premise is simple: most escape-room websites are slow and cluttered, and they leak customers at every step. If the site loads faster, reads clearer, and pushes gently toward a booking, more of that existing traffic becomes revenue — without spending a cent more on ads.

Built from scratch, on purpose

I didn't reach for a page builder or a marketplace theme. Those save time up front and cost you performance forever. Instead, every part of GoEscapify is hand-built and measured: images are served in modern formats at the right size, scripts are kept lean, and nothing loads that doesn't earn its place.

That discipline shows up in the numbers. A 99 Performance score on mobile Lighthouse, with a Largest Contentful Paint of 2.0s and effectively zero layout shift — the page is stable and interactive almost as soon as it appears.

Fast is a feature

Speed isn't a vanity metric here. A faster site keeps more visitors, ranks better in search, and converts more of the people who arrive. GoEscapify is proof that you don't have to choose between a site that looks good and one that performs — done right, the fast site is the good-looking one.